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TADM

Choosing an ice-cream is not what it was.

Traditional Ice-Cream Van Menu

The limited options somehow led to more considered decisions and greater satisfaction.

In the last few years it seems the ice-cream choices have exploded.

Modern TADM Ice-Cream Van Menu

I call this a TADM: a TikTok Attention Deficit Menu. TADMs announce a smorgasboard but are ugly, unrefined and lead to disappointment.

We should consider how this happened.

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